Marketing is very important in recruitment because it can spell the success of your recruitment business. Clients and candidates need to be constantly drawn to your business and this can only be done through consistent effective marketing.
However, marketing is one essential activity that is often neglected in favor of other tasks that will close the next deal or fill the next placement. After initial marketing efforts and clients start coming in, sometimes recruiters get the illusion that they are ‘good’ until one day they see that there isn’t much work going around anymore.
Below are a few ways to ensure that you will have a constant flow of leads and your recruiters will always have work to hit those billings.
Have A Marketing Plan
Do you have a marketing plan or did your initial marketing activities just work by chance? Well, if your initial marketing efforts worked the first time, then by all means continue what you are doing. However, your initial success in marketing does not take away the fact that you need a plan.
You should know your objectives on why you are marketing so you can direct your recruitment business and you can measure the results of your efforts. In other words, you have to know why you are doing what you are doing to know how you are doing. Makes sense? It should!
Are you marketing to build your recruitment company brand? Are you marketing to get more clients? Are you marketing to find more candidates? Are you marketing a specific niche sector? Are you marketing to expand? What are your goals?
By when are you expecting to achieve these goals? – These are only some of the questions that you should ask yourself when you create your marketing plan. If you feel that you are only guessing then you may need a recruitment marketing consultant to help create a plan specifically for you to help you achieve your goals.
Incorporate A Marketing Schedule In Your Calendar
Regardless of how much work you have, you should put in ample time for marketing your recruitment business. Consult your marketing plan and make sure you block time for your planned marketing efforts. Stick to your schedule and never forego marketing for your other tasks.
It’s all about consistency. If you want work coming in constantly then you should market consistently. A marketing plan is useless if you will not follow through on it.
Consider Getting Help
If you find yourself swamped with work, you can employ the services of a recruitment marketing professional to implement your marketing plan on a regular and consistent basis. This way you can do what you are competent at and marketing your recruitment business will be in the hands of someone whose expertise will help your business in ways that you never thought was possible.
Consistency in marketing is key and it is not something that should be pushed aside or forgotten if you want your recruitment business to prosper.